News

January 1, 2013

Divine inspires creativity – on the Intuos 4 series product website

Dusseldorf, Germany, 1 January 2014 ½ As the world’s leading manufacturer of graphics tablets, WACOM inspires greater creativity in artists and creativepeople. At the product launch of the Intuos 4 series, WACOM provided Divine with the realisation of the official product website, where there is so much to discover, most of all unimagined potential.

For the realisation of the Intuos 4 series product website, WACOM was looking for a partner that could bring the product series to life online through a comprehensive approach. WACOM found the perfect service provider in Divine: the Dusseldorf-based communication agency created a content and graphic design, integrated numerous features and technically implemented the site.

The Flash product microsite (available in 8 languages)contained video shots and 3D animations. Video sequences were also equipped with hotspots which, with a simple click, explained the latest product features through the use of product videos and animated product tutorials. What is more, the user could also select videos by renowned 3D artists, who presented their work and explained how the new Intuos 4 series had inspired theircreativity.

The presentation of the product became an authentic experience. Art Director Fabian Kraft, who is responsible for the design and realisation of the film sequences, explains: “Full-screen videos/tracking shots allow the observer to experience every detail of the new professional tablets. It seems like you can reach out and touch the tablet. Most of all, you want to take hold of itand get started!”

For further information on this project, please contact Creative Director Jens Schöniger via the details below.

Divine GmbH
Speditionstrasse 15a
D-40221 Düsseldorf, Germany
Tel +49 211 310 6808
Fax +49 211 310 7032
info@divine.de