News

November 11, 2015

Ladies & Gentlemen: Givenchy makes everyone look good

Beauty products of the highest quality. This is the meaning of Givenchy. In addition to luxury products for ladies, the brand now also presents care products for discerning gentlemen – especially for the trendy beard wearer of today.

Givenchy emphasises the beauty of women with the autumn-winter collection from Extravagancia or the Noir Couture Volume for lashes plus matching eyeliner. For gentlemen who sport beards like the international stars or protagonists of the fashion magazines, Givenchy now offers a unique range of beard care products in the Gentlemen Only Barber Edition. There’s something for every kind of gentleman, be he adventurer, classic gent or hipster.

And the superb quality of craftsmanship offered by a perfect shave in the barber shop should also be showcased by the printed matter used to advertise the three products. Which is why LVMH Fragrance Brands have entrusted Divine with the design and production of the product flyer. The Düsseldorf agency has developed three custom solutions that combine creativity and branding. Jens Schöniger, Creative Director at Divine puts the result in a nutshell: “We took our cue from the guidelines and fully exploited our creative freedom.”