TASK

How do you generate awareness and excitement about a revolutionary form of technology? That was achieved in this campaign through captivating advertising motifs and their high-value implementation. Using the motto: ‘Next time you’d better choose a Sennheiser’, originated from a collaboration with the Gramm agency in a worldwide image campaign with four advertising motifs. The eye-catching specialist adverts show aircraft and helicopters in surreal and spectacular flight and landing situations. Their pilots have clearly gone astray. In future they should therefore try Sennheiser professional aviation headsets.